Clients are invaluable. That's why you need to constantly strive to improve their brand and customer experience. In this section you can find anything from dealing with difficult customers (we've all been there) to breaking into a new target market and growing a solid understanding of your client base.
Using CRM Data to Build Marketing Campaigns
— Read More — Using CRM Data to Build Marketing CampaignsUsing CRM Data to Build Marketing Campaigns
Ella Patenall of Tech.co explores how SMEs can use CRM data to inform their long-term marketing strategy, including a look at data cleansing, segmentation and personalisation.
A Guide to Increasing Your Business's Prices
— Read More — A Guide to Increasing Your Business's PricesA Guide to Increasing Your Business's Prices
Our guide takes you through the steps of increasing your business's prices without negatively affecting your customers.
Medical Practices: Boosting Patient Engagement
— Read More — Medical Practices: Boosting Patient EngagementMedical Practices: Boosting Patient Engagement
With more and more patients expecting digital-first services, we take a look at four strategies you can use as a medical practice to better serve your customers and improve engagement
A Guide to Data Driven Business Development
— Read More — A Guide to Data Driven Business DevelopmentA Guide to Data Driven Business Development
A data driven approach to business development can be highly successful for professional services firms that may have previously relied on face-to-face interactions. Here's how
Using Data to Compete Against Big Businesses
— Read More — Using Data to Compete Against Big BusinessesUsing Data to Compete Against Big Businesses
It's important to understand how analysing data could help you learn more about your customers and gain an edge over competitors. Tillpoint's Cordy Bartlett explores
How to Find Clients for Your Construction Business
— Read More — How to Find Clients for Your Construction BusinessHow to Find Clients for Your Construction Business
If you're struggling to find clients for your construction business, this guide explores three easy ways to promote your services and attract new customers
A Guide To Chasing Late Payments
— Read More — A Guide To Chasing Late PaymentsA Guide To Chasing Late Payments
It's important to be aware of how to chase up unpaid invoices to protect your business and its cash flow. Here's Sage's guide on how SMEs should approach chasing late payments
A Startup's Guide to Data Protection & GDPR
— Read More — A Startup's Guide to Data Protection & GDPRA Startup's Guide to Data Protection & GDPR
Stuart Cook of data protection services provider Evalian shares his guide to data protection and GDPR for startups, including managing personal data and compliance
The Benefits of Google Data Studio to SMEs
— Read More — The Benefits of Google Data Studio to SMEsThe Benefits of Google Data Studio to SMEs
In this article by Cedarwood Digital, Edgars Boitmanis shares his experience of switching to Google Data Studio for client reporting and highlights eight benefits of the tool
Collecting Data for Hyper-Personalised Marketing
— Read More — Collecting Data for Hyper-Personalised MarketingCollecting Data for Hyper-Personalised Marketing
Jason Lark of Celerity shares his tips on how to collect the right types of data for your SME's marketing campaigns
The SME Guide to Optimising Transparency
— Read More — The SME Guide to Optimising TransparencyThe SME Guide to Optimising Transparency
In this detailed guide, KJ Dearie of Termly explores how SMEs can promote transparency through their data collection and marketing practices
How to Promote Your Business Offline
— Read More — How to Promote Your Business OfflineHow to Promote Your Business Offline
Although digital marketing is the go-to way of promoting your business these days, traditional offline methods still play an important role in making connections with customers
SME Guide to Bidding for Government Contracts
— Read More — SME Guide to Bidding for Government ContractsSME Guide to Bidding for Government Contracts
Public sector contracts can provide lucrative business opportunities for SMEs. But how do you go about applying for one? Here's our guide
A Guide to Developing Confidence at Work
— Read More — A Guide to Developing Confidence at WorkA Guide to Developing Confidence at Work
Paul Russell of Luxury Training Academy explains how to develop your confidence and gain authority in the workplace
Managing Password Protection & Cyber-Stress
— Read More — Managing Password Protection & Cyber-StressManaging Password Protection & Cyber-Stress
Many SMEs struggle with effective password management and cyber-stress. Ian Pitt of LogMeIn explains how technology can relieve the burden
GDPR: How to Rectify Non-Compliance
— Read More — GDPR: How to Rectify Non-ComplianceGDPR: How to Rectify Non-Compliance
Many SMEs are still unsure if they are 100 per cent compliant with the GDPR. Adam Prince shares three changes to make within your business if you suspect non-compliance
How to Improve Your Company Credit Score
— Read More — How to Improve Your Company Credit ScoreHow to Improve Your Company Credit Score
Credit scores are one of the most telling reflections of your business' financial health. We look at how to improve your credit score and the influence it can have on finance applications
How Facial Recognition Technology Can Help SMEs
— Read More — How Facial Recognition Technology Can Help SMEsHow Facial Recognition Technology Can Help SMEs
Identity verification is a vital part of many businesses' customer checks. Rhys David examines how facial recognition technology can help save time and resources
Capitalising on Business 'Micro-Moments'
— Read More — Capitalising on Business 'Micro-Moments'Capitalising on Business 'Micro-Moments'
With the advancement of online shopping and increasing dominance of mobile browsing, capitalising on the 'micro-moments' in your customer journey could be the key to success
Protecting Your Business from a Data Breach
— Read More — Protecting Your Business from a Data BreachProtecting Your Business from a Data Breach
From educating your staff about phishing emails to protecting your local network, here are some important cyber security measures for small businesses
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